Changing Sfven

 

Record of the Day - In tune. Informed. Indispensable.

In tune. Informed. Indispensable. Wednesday 29 July 2020

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Changing Sfven 3 Beat Released: Out now

We say Regular readers will know of our admiration for emerging bedroom pop maestro Sfven from our previous RotD’s, but for those of you who haven’t seen them, you are in for a real treat with Changing. Written while he was finishing up his music production studies in Leeds, the track is an absolute delight, thanks to its thumping hook, timeless melody progressions and breezy, forward-thinking production. Spotify UK, Apple Music (20 countries inc. UK), Amazon Music and Deezer UK all fell for its charm and added it to their new release programming this week, alongside radio support from Jack Saunders at Radio 1. You can watch the amusing accompanying video of the multi-instrumentalist and producer desperately seeking fresh eggs here. With its tale of change and moving on, backed by its slightly quirky sound and infectious nature, it’s the kind of track we can easily see being picked up for sync on something like Netflix’s Sex Education TV series or other teen dramas. All in all, a gloriously witty indie-pop earworm. Contact Label: Sophie Alexander, 3 Beat Publishing: Dan Goodwin, 3 Beat National Radio: John Brogan, John Brogan Plugging Regional Radio: Steve Tandy, Cop Media Streaming: Tom Williamson, 3 Beat Press: Emily Cooper, Everything Counts PR TV: Helen Stokes, Chilli PR Live: Geoff Meall, Paradigm Management: Sally Bryant & Sam Robson, Future Sound Group

HEADLINES Hipgnosis acquires Rodney 'Darkchild' Jerkins catalogue (see Deals) Government outlines how Cultural Recovery Fund will be disbursed (see News) CAA to make redundancies and furlough staff (see Business)

AND ALSO The FAC and CMU are hosting a special online version of their flagship event, the Artist:Entrepreneur Day, on 1 August. (RotD)

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